What is the reason my company has a responsive website design?
Responsive web design is now the most popular choice for businesses that require a user-friendly interface as well as a higher rate of customer retention. If your business has made it to this point without making use of all the advantages it can provide you may have already seen a decrease in visitor numbers, and a lower conversion rate.
As a responsible business owner, You’ll likely need to convince to pay for upgrading your website’s appearance to one with a responsive design. If you decide to go with it, you’ll soon get the return on your investment that makes it worth it. In short responsive design is superior to what’s been done before. To keep pace with your competitors and stay ahead of the curve, you’ll need it.
If you don't provide a mobile-friendly experience such as this to your customers, they'll leave and will simply move on and complete the purchase at a competitor's website.
Unhappy customers aren't great for business, and neither is it going up against major search engines.
Google has recently confirmed the suspicions of many insiders for a while - websites that are not optimized for multiple users will slide down the search results. Google base their ranking on the quality of a site can be for the search query the user has typed in and the usefulness of the website - for example, does a user perform the task they would prefer to complete?
Your site may be relevant to the search they are using however if they are unable to access the information on several devices, your site could get less than favorable reviews, and it could be listed lower in search results. If your site is reduced to a third or fourth page, you'll lose a substantial amount of visitors, since people tend to click on hyperlinks from the first page.
In the present market, there are a small number of possible reasons why a business might choose to use a static layout on their website. People who don't depend in any way on traffic from the internet to increase sales, those with fewer competitors, or have looked at responsive design but decided it wasn't suitable for their needs. If you wish to remain at the forefront of technology it is advisable to use responsive design as the only path to take for your site.
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